When logging onto the Gilt Groupe website, each store looks aesthetically pleasing to the customer’s eye. From the colors to the product, each image or editorial creates an emotional feeling that are in harmony with the theme of the website. The site looks elegant and warm. Online shoppers look for the “right” look and feel, comfort and welcoming, and that is what Gilt portrays. The site is inspirational to the customer.
Gilt Groupe
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