Why Shop at Gilt?

Gilt Groupe offers a variety of luxury brands with unlimited access online. All merchandise is sold at discounted prices, up to 70% off retail. It’s a “one-stop shop” because everything you can think of is sold at Gilt.com.

Gilt Groupe has more of a competitive edge because of the aesthetic of the site as it is very appealing to the customer’s eye. The navigation also contributes to the aesthetic of the site. The placements of sales draw the customers’ eyes from top to bottom. The editorials on their site tell a story about merchandise. Gilt’s limited inventory creates a culture of avid buyers who log in before sales start to get their hands on the limited inventory. Another competitive advantage is that Gilt is able to liquidate just-out-of-season inventory, while still protecting the brands.

While other boutiques or stores such as Nordstrom Rack offer high end merchandise, Gilt takes the lead on offering luxury goods at sample sale prices. Nordstrom Rack offers a wide range of products including apparel, accessories, shoes for women, men, and children goods. After merchandise has been sitting on their floor for a certain amount of weeks it is then marked down. However, Gilt offers the lowest prices and can not be compared to other retail stores and online businesses. Gilt was built on the principles of quality, value, selection and service.

Customers want a unique personalized experience and that is what Gilt offers! Although Nordstrom's has highly trained employees giving their customers personal interaction, Gilt is known for their top customer service 24 hours a day, 7 days a week. They are there to answer every inquiry a customer may have.

As the "working mom" becomes the norm, there is less and less time for women to shop at a store. Gilt has become an easy access online e-commerce store. Store hours of a brick and mortar store make it difficult to shop at your convenient time compared to Gilt's unlimited access 24/7.