How Gilt Works?

ADDRESSIBILITY OF THE SITE
Gilt Groupe visitors must be members to access the website. Membership is through invitation only. There is no fee to log in. Once you are logged on, the website addresses you. Each member will receive email notifications about sales events. The website is personalized because based on what kind of sales you’ve gone in the past, the website will remember the brands you are interested in. You will then receive emails notifications of certain sales that you would be interested in. Every day, each member receives an email about the sales coming up the same day, usually at noon.

INTERACTIVITY OF THE SITE
Gilt Groupe interactivity with their customers is mostly done through Facebook. The website doesn’t offer real communication except for emails to contact the customer support. A personal shopper would go online and answer questions on Gilt Groupe Facebook page. For instance, for jewelry diamond sales, a diamond expert could go online and answer all questions about jewelry. Another interactivity between customers would be the type of exposure on Facebook and Twitter. Guest celebrities would be on Facebook to chat with the customers.

MEMORY OF THE SITE
On the website, you are able to see your account information such as your past orders, credit cards and billing addresses, shipping addresses, wait list, nickname, sent invitations, email preferences and password, and other information about your account.

CONTROL OF THE SITE
Gilt Groupe website is easy to navigate. On top of the home page, categories are clearly represented: Women, Men, Home, Children, Gifts, Jetsetter, and City. You are able to select and focus on what you specifically wish to buy or look at. The navigation is clear, and you can look up merchandise by brands. All products are well photographed. The aesthetic of the website has a lot to do with the show of the website. When you select an item to buy, you can choose the color and size. The product is described in details. You can see the original price of the item and the estimated delivery date. The shopping cart is located at the top of the home page. There are a few links on the website such as Facebook, Twitter, and Gilt On The Go (for iphone apps).

ACCESSIBILITY OF THE SITE
Gilt Groupe is a private company. Therefore, you won’t be able to find as much information on the website as a public company. Under “about us” at the top of the home page, you can find information about the company, the employers, and the press. You are also able to access to information about your account such as your past orders, your addresses, and so on. Also, at the bottom of the home page, you are able to see terms of service, privacy, security, feedback, return policy, shipping and tax, FAQ, sizing, careers, and about us (again).

DIGITALIZATION OF THE SITE
Gilt Groupe website is fast. The server is always accessible and active. The checkout is fast. After you purchased your first item, your credit card is registered in the system. You can choose to add or modify your payment method as well. Overall, the website is fully functional and fast.