Wednesday, May 11, 2011

Gilt On the Go?


Gilt adopts mobile application to provide customers with abilities to shop through mobile devices. Gilt has launched Gilt on the Go App for iPhone on the Apple App Store. Gilt also launched its Gilt App for iPad. Gilt granted instant Gilt Groupe membership to all iPad owners who download the app. Gilt also gives a $10 credit to the first 10,000 iPad customers who register for new membership through the app.
Gilt is also on Blackberry and Smartphones.


Gilt customers can enjoy unlimited shopping from anywhere.

Upcoming Releases at Gilt?


--> Gilt will become public soon.
--> Gilt will become international, shipping to Europe.
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--> Gilt will have new fashion videos of high-end designers on the home page of the site.

--> Gilt will add 7 minutes to the time of checkout. Customers will have 15 minutes to proceed to the checkout of each the item they put on their shopping cart.

Sunday, May 1, 2011

What's innovative about Gilt?


Gilt is the world’s most innovative fashion company. The Gilt Groupe Company has come up with a great way to shop online. Today, there is an ever-growing population that wants that particular Prada bag but wouldn’t consider bothering to go into a Barney’s to get it, especially if they are getting it at discount at Gilt.com. Gilt spotted that trend early. When you become a member to the site, you will be able to buy designer clothing before it hits the retail market, and you can save a great deal. Gilt offers some exclusive merchandise, especially for jewelry.


When you shop on their site, it is much easier than getting in a long line of shoppers for sales at the mall or at exclusive boutique shops. You may find what you saw advertised, but it may already be sold or just not included in the special sales. With Gilt, you can shop online instead of getting in line. When shopping on Gilt Groupe website, only the merchandise that is available for our customers is presented. For example, when an item is sold out, there is a notice attached to that item. You can see what sizes are available as well. A size chart is also available for any item. Sales usually last 36 to 48 hours, which makes the shopping experience exciting and unique. Save and look good at the same time when you buy from Gilt.com. Gilt customers can invite friends to the site and gain 25 dollars if each friend invited buys from Gilt.


Gilt has set themselves apart from their competitors through the multiple stores such as Gilt City, Gilt Man, Gilt Home, and Gilt Jetsetter. Not a lot of online retailers provide an all in one shopping experience like Gilt. Customers are able t see all upcoming sales of the week.


Gilt has excellent customer service. Customer support answers all calls without ever having to wait and if customers are unhappy, they really want to make sure they leave the phone feeling good and satisfied. Gilt also allows returns and exchanges.
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Fashionista-Gilt Innovation

Gilt Groupe goes Global

Gilt website is available in English and Japanese. The company is based in the United States and is international. Gilt Groupe launched international shipping in 2009 and Gilt Groupe Japan was introduced in 2009. Gilt Groupe is able to track your geographic location, which allows them to find out the cost of the shipping based on your zip code.


Gilt Japan

How Safe is Gilt? Check Out our Updates!



PRIVACY
Gilt is committed to protecting your privacy. Cookies ensure that you are recognized when you move from page to page within one site and that any information you have entered is remembered. Cookies also enable our systems to gather information about your actions through the site. Personal information is also a way to track you. It is any information that identifies you and your relationship with Gilt Groupe. The website collects and stores personal information in order to provide you with best services. Your information is used to complete transactions, respond to your requests, deliver the products and services, notify you of promotions and updates, and more. Any information collected from our site helps us better understand our market and consumer interests. This allows us to serve our customers with the level of satisfaction they deserve. For the safety of our customers’ personal information, we have excellent fraud teams that protect our customers to any unauthorized access. We use physical, electronic, and administrative safeguards to maintain data accuracy and correctly using your personal information. We also limit access to your personal information to the employees, agents, and officers of Gilt Groupe who need the information. We are obligated to keep all information confidential and to use customer information only to provide the services they need. Another privacy policy is users of our site are required to be at least 18 years old. If we learn that a user is under a certain age, we will rapidly delete any personal information we have collected about the user.



SECURITY
Gilt Groupe is committed to the highest level of customer security. We strive for the strongest industry-accepted security practices to protect the security of our customers. Here is what we do:

→Secure Sockets Layer encryption is always used to protect your purchase information.
→Gilt Groupe websites are constantly scanned and validated to meet security standards on application and network security.
→All internal security standards, policies and practices are frequently reviewed and improved based on the most current security practices, ensuring customer protection.
→If you contact Gilt Groupe Customer Support, we may verify your identity by asking for your user name, shipping address, or past order information.
→If you’ve received a suspicious e-mail that appears to have come from Gilt Groupe or have concerns about an e-mail request from Gilt Groupe, you can forward the e-mail to security@gilt.com.
→Under no circumstances will any Gilt Groupe employee ask for your full credit card number or account password.
→If you suspect that any account information has been compromised or fraudulent charges have been made on the Gilt Groupe website, please contact Customer Support for assistance.

Saturday, April 30, 2011

Who is the Gilt customer?



→Fashion-conscious women and men
-->Working Mother
→From age 25-45
→ Immediate desire of easy access to the most trendy new apparel and accessories
--> Disposable income: 30-35K

How Gilt Works?



ADDRESSIBILITY OF THE SITE
Gilt Groupe visitors must be members to access the website. Membership is through invitation only. There is no fee to log in. Once you are logged on, the website addresses you. Each member will receive email notifications about sales events. The website is personalized because based on what kind of sales you’ve gone in the past, the website will remember the brands you are interested in. You will then receive emails notifications of certain sales that you would be interested in. Every day, each member receives an email about the sales coming up the same day, usually at noon.

INTERACTIVITY OF THE SITE
Gilt Groupe interactivity with their customers is mostly done through Facebook. The website doesn’t offer real communication except for emails to contact the customer support. A personal shopper would go online and answer questions on Gilt Groupe Facebook page. For instance, for jewelry diamond sales, a diamond expert could go online and answer all questions about jewelry. Another interactivity between customers would be the type of exposure on Facebook and Twitter. Guest celebrities would be on Facebook to chat with the customers.

MEMORY OF THE SITE
On the website, you are able to see your account information such as your past orders, credit cards and billing addresses, shipping addresses, wait list, nickname, sent invitations, email preferences and password, and other information about your account.



CONTROL OF THE SITE
Gilt Groupe website is easy to navigate. On top of the home page, categories are clearly represented: Women, Men, Home, Children, Gifts, Jetsetter, and City. You are able to select and focus on what you specifically wish to buy or look at. The navigation is clear, and you can look up merchandise by brands. All products are well photographed. The aesthetic of the website has a lot to do with the show of the website. When you select an item to buy, you can choose the color and size. The product is described in details. You can see the original price of the item and the estimated delivery date. The shopping cart is located at the top of the home page. There are a few links on the website such as Facebook, Twitter, and Gilt On The Go (for iphone apps).

ACCESSIBILITY OF THE SITE
Gilt Groupe is a private company. Therefore, you won’t be able to find as much information on the website as a public company. Under “about us” at the top of the home page, you can find information about the company, the employers, and the press. You are also able to access to information about your account such as your past orders, your addresses, and so on. Also, at the bottom of the home page, you are able to see terms of service, privacy, security, feedback, return policy, shipping and tax, FAQ, sizing, careers, and about us (again).


DIGITALIZATION OF THE SITE
Gilt Groupe website is fast. The server is always accessible and active. The checkout is fast. After you purchased your first item, your credit card is registered in the system. You can choose to add or modify your payment method as well. Overall, the website is fully functional and fast.

Saturday, April 23, 2011

Why Shop at Gilt?



Gilt Groupe offers a variety of luxury brands with unlimited access online. All merchandise is sold at discounted prices, up to 70% off retail. It’s a “one-stop shop” because everything you can think of is sold at Gilt.com.

Gilt Groupe has more of a competitive edge because of the aesthetic of the site as it is very appealing to the customer’s eye. The navigation also contributes to the aesthetic of the site. The placements of sales draw the customers’ eyes from top to bottom. The editorials on their site tell a story about merchandise. Gilt’s limited inventory creates a culture of avid buyers who log in before sales start to get their hands on the limited inventory. Another competitive advantage is that Gilt is able to liquidate just-out-of-season inventory, while still protecting the brands.



While other boutiques or stores such as Nordstrom Rack offer high end merchandise, Gilt takes the lead on offering luxury goods at sample sale prices. Nordstrom Rack offers a wide range of products including apparel, accessories, shoes for women, men, and children goods. After merchandise has been sitting on their floor for a certain amount of weeks it is then marked down. However, Gilt offers the lowest prices and can not be compared to other retail stores and online businesses. Gilt was built on the principles of quality, value, selection and service.

Customers want a unique personalized experience and that is what Gilt offers! Although Nordstrom's has highly trained employees giving their customers personal interaction, Gilt is known for their top customer service 24 hours a day, 7 days a week. They are there to answer every inquiry a customer may have.



As the "working mom" becomes the norm, there is less and less time for women to shop at a store. Gilt has become an easy access online e-commerce store. Store hours of a brick and mortar store make it difficult to shop at your convenient time compared to Gilt's unlimited access 24/7.

What's New with Gilt?



Gilt City offers spa treatment and skin care for its members. We want to inspire customers in a unique way. Our editorial staff highlights the things they truly admire. Today, we want our members to hear about our new beauty experience at Gilt. Our new tab, “beauty services and products” is to help you understand the beauty products Gilt is selling. It allows you to chat with experts on the website, and then make a purchase. This tab is all about customer satisfaction and comfort. When’s this all going down, you ask? This Thursday, April 28th! Check out the sale preview here and be sure to come back this Thursday at noon ET, to snatch up beauty products to get you glowing for spring.

Jennifer Aniston: Model Icon Forever?



Jennifer Aniston represents the beauty. She is the icon of “Friends”, the most broadcasted TV show worldwide. Her relationship with Brad Pitt for several years made her who she is today. They have been the glamorous couple of Hollywood. Jennifer Aniston relates to fashion, beauty, and elegancy. She creates a buzz in terms of make up, hairstyle, beauty, and fashion. She is known worldwide, and she best portrays the Gilt Groupe culture and its customers.

Get Bliss for Spring

Gilt Inspiration

When logging onto the Gilt Groupe website, each store looks aesthetically pleasing to the customer’s eye. From the colors to the product, each image or editorial creates an emotional feeling that are in harmony with the theme of the website. The site looks elegant and warm. Online shoppers look for the “right” look and feel, comfort and welcoming, and that is what Gilt portrays. The site is inspirational to the customer.


Gilt Groupe